Finding people takes weeks
Shortlists get built by hand, in a browser tab, by whoever has the time. Vector searches once, filters on what actually predicts performance, and keeps the list.
New Instagram Creator Marketplace search, built in
Creator marketing that pays for itself
Atomic Vector is where our brands find creators, send them their own discount code, watch the sales come in, and pay them what they earned. One place, one team, no spreadsheets.
Built and run by Atomic Capital for its portfolio brands.
This month
Updated a moment agoActive creators0+12 this week
Codes live0All delivered
Orders attributed0+61 vs last month
Payouts due0Awaiting approval
Sales from creatorsLast 12 weeks
Attributed to a creator
Repeat orders from the same customers
One platform across the portfolio
Food & beverages
Beauty & personal care
Pet care
Apparel & jewellery
Health & nutrition
Why we built it
Creator marketing usually leaks somewhere
Every brand we work with was running the same programme in three different tools, and losing something at each handover. Vector closes the gaps.
Nobody knows what worked
Reach and views do not pay salaries. Every creator gets a code of their own, so the answer to "did this sell anything" is a number, not an argument.
Paying people is a monthly scramble
Commission gets rebuilt in a spreadsheet every cycle. Vector calculates it from real orders, routes it for approval, and keeps the trail.
Find creators
Search the Instagram Creator Marketplace from inside Vector
Instagram has a directory of creators who have said they want brand work. Vector plugs your brand into it, so you are searching people who are open to hearing from you — not cold handles you scraped off a hashtag.
Metro cities
10k – 250k followers
Engagement above 2.5%
Open to collaborations
Instagram Creator MarketplaceConnect your brand's Instagram to search
CreatorsNo results yet
Your brand
Say what kind of creator you are looking for, in plain language.
Atomic Vector
Turns that into a search, holds your brand's approved Instagram connection, and keeps the results in your workspace.
Instagram Creator Marketplace
Meta's own directory of creators who have opted in to brand collaborations.
Vector only reads from the marketplace to help you search. It never posts, messages or changes anything on your Instagram account.
How it works
Six steps, start to paid
The same path for every brand, every time. Your team picks the creators and sets the commission; Vector does the rest.
Find
Search for creators by category, city, audience size and engagement — including everyone on the Instagram Creator Marketplace who is open to brand work.
Invite
Reach out on WhatsApp with your offer and terms. A creator only joins your list once they have actually said yes.
Give a code
Every creator gets a discount code that belongs to them alone. No sharing, no reuse, no guessing later.
Send it
Codes go out over WhatsApp and Vector confirms each one landed. Anything that fails to deliver becomes a task, not a mystery.
See the sales
Orders from your store flow in with the code attached, so you can see exactly which creator drove which sale, and what it was worth.
Pay them
Commission is calculated from real orders, refunds included, then sent for approval before anything is paid out.
Features
Everything the programme needs, in one place
Creator search
Filter by category, city, audience size and engagement. Save a search and come back to it next season.
Lists that stay useful
Group creators however you actually think about them — by product, city or season — and reuse the group next time.
One code per creator
Codes are issued, tracked and retired automatically. A code is never handed to two people.
WhatsApp delivery
Send codes and updates where creators actually read them, with confirmation that each message arrived.
Sales you can trust
Orders match to codes automatically. Refunds and cancellations reverse themselves, so the number stays honest.
Payouts with approval
Commission is worked out for you, then held for a second pair of eyes before any money moves.
Built for a portfolio
Every brand gets its own workspace
One platform, but each brand works in a space of its own — its creators, its codes, its sales, its commission terms. Nothing is visible to anyone else.
The platform, updates and new featuresShared
Support from the Atomic Capital teamShared
Your creators and listsYours only
Your discount codes and store connectionYours only
Your sales, refunds and commissionYours only
Your Instagram connectionYours only
Who on your team can approve a payoutYours only
Live in about a week
Connect your store, connect WhatsApp, connect Instagram, set your commission. That is the whole setup.
Nothing to maintain
No plugin to install, no engineer to borrow. Your team logs in and works; we run everything behind it.
Questions
Good things to ask before you start
What is the Instagram Creator Marketplace?
It is Meta's own directory of creators who have opted in to hearing from brands. Because they have chosen to be there, you are starting a conversation with someone who wants brand work — rather than cold-messaging a handle you found in a hashtag. Vector lets your team search it without leaving the platform.
Do we need our own Instagram connection?
Yes — searching the marketplace on your behalf requires your brand's own Instagram to be connected, which takes a couple of minutes during setup. Meta reviews and approves this kind of access, and we handle that side of it for you. Access is read-only: Vector can search and read profiles, and can never post, message or change anything on your account.
Can other brands in the portfolio see our creators or sales?
No. Each brand works in its own workspace. Creators, codes, orders, commission terms and team members are separate, and there is no view that combines one brand's data with another's.
How do you know a sale came from a creator?
Every creator gets a discount code that is theirs alone. When an order comes through your store carrying that code, Vector matches it back to the creator. If the order is later refunded or cancelled, the credit reverses automatically, so the totals stay accurate.
What does setup involve on our side?
Four connections — your online store, WhatsApp, Instagram, and your commission terms — plus deciding who on your team can approve payouts. Most brands are live within a week, and there is nothing to install or maintain afterwards.
What if a message or a code does not go through?
It shows up as a task with someone's name on it, in your workspace. Anything that fails is surfaced rather than buried, because a code that never reached a creator is the most expensive thing to find out about a month late.